There's a long tail of people who don't use YouTube frequently but click play on videos embedded on other sites, or on videos linked. So of course they're neve

There's a long tail of people who don't use YouTube frequently but click play on videos embedded on other sites, or on videos linked. So of course they're never going to pay. That's the problem advertising solves -- infrequent users can be monetized. YouTube already has an option to pay to avoid ads, for frequent users. And lots of people subscribe to it.