> There’s urgency to get a deal done right away. Apple’s search partner, Google, is at risk of losing its ability to pay Apple for the default search position o

> There’s urgency to get a deal done right away. Apple’s search partner, Google, is at risk of losing its ability to pay Apple for the default search position on Safari, a deal worth billions of dollars per year. If Apple acts now, it could start integrating Perplexity into its products and figure out how to make money from the service before it’s too late. Aside from the revenue being question marks, they're at risk of losing that deal because of Google's antitrust, and Apple are about to face their own antitrust trial for restricting competition... > Perplexity would get access to the 2 billion+ Apple devices in circulation and become an AI force on par with ChatGPT. There is nothing they are proposing that requires Apple acquire Perplexity vs empower them to create value upon their platform and reaping those benefits: more device sales and associated service revenue. https://en.wikipedia.org/wiki/United_States_v._Apple_(2024) https://en.wikipedia.org/wiki/United_States_v._Apple_(2024)