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At the end of the day, Apple makes money by selling iPhones and iPads. App Store revenues are rounding error. The App Store has one function for Apple: to help
by DrJokepu 14y ago
At the end of the day, Apple makes money by selling iPhones and iPads. App Store revenues are rounding error. The App Store has one function for Apple: to help selling more iPhones and iPads. (In Q3 2012, iPhone and iPad sales constituted 72% of Apple’s revenue, while the iTunes Store, which includes the App Store, but also music, movies and TV shows, was only 6%.)
- caf 14y agoThe proportion of net profits would be more interesting to know - I imagine the margin is quite a bit higher on iTunes Store revenues.