I've been building out free-to-play games that are purely ad-supported, with unobtrusive banners only, no interstitials. It's not as profitable as IAP or in-yo

I've been building out free-to-play games that are purely ad-supported, with unobtrusive banners only, no interstitials. It's not as profitable as IAP or in-your-face ad-based games, but it seems to appeal to my target market. The problem is that to remain competitive, I'm feeling pushed to build an IAP game :-\