You're coming at it from this type of tracking being an accusation of bad behaviour and the company having to admit it, like they have to admit a security breac

You're coming at it from this type of tracking being an accusation of bad behaviour and the company having to admit it, like they have to admit a security breach losing personal data. That's a reasonable approach. It's also incorrect. These companies think tracking users is a great thing. They aren't admitting it, they are boasting about it.