The first screenshot in the article shows a page rendering with the top search result saying "Microsoft-Report a technical support scam" right below the malicio

The first screenshot in the article shows a page rendering with the top search result saying "Microsoft-Report a technical support scam" right below the malicious text "Call Us 1-805-xxx-xxxx for free". It may of course still fool some, but it's not the case that there's no indication of foul play.