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Money mostly. $185,000 application fee to apply for a new gTLD, plus maybe some auctions for gTLDs that multiple entities wanted, resulted in just under $60 mi

Money mostly. $185,000 application fee to apply for a new gTLD, plus maybe some auctions for gTLDs that multiple entities wanted, resulted in just under $60 million for ICANN.[2] Apparently Google and Amazon were the most prolific appliers, with 101 and 76 applications respectively.[3] [1] https://en.wikipedia.org/wiki/ICANN#TLD_expansion_and_concerns_about_specific_top-level_domains https://en.wikipedia.org/wiki/ICANN#TLD_expansion_and_concer... [2] https://www.theregister.com/2015/04/17/icann_gltd_auction_money/ https://www.theregister.com/2015/04/17/icann_gltd_auction_mo... [3] https://en.wikipedia.org/wiki/Generic_top-level_domain#Expansion_of_gTLDs https://en.wikipedia.org/wiki/Generic_top-level_domain#Expan...

tonyhart7 1y ago
60 mill is a chump change for multinational companies, but idk. people not used to type global.brand like honda did it feels weird seeing no .com at the end of it
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- wodenokoto 1y ago
  I don't really think ownership of these top-level domains is about getting end-users to type .honda or .disney, it's more about ensuring end-users don't end up at porn.honda or naked.disney/characters
  - morkalork 1y ago
    I can tell you there are some registrars where they sell more .xxx and .sucks domains to SMBs, defensively, than to actual porn or troll sites. I guess just flat out buying a tld is a solution to the never ending extortion racket
  - Gareth321 1y ago
    ICANN has protections in place to prevent malicious use of domains like that. They (should) prevent applications of that nature. The applicant must hold a trademark for the brand.
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