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First time I saw a domain named `honda`. On further research [1], I see that many companies have Top Level Domains of their name. Why did IANA/ICANN allow TLDs
by ndkap 1y ago
First time I saw a domain named `honda`. On further research [1], I see that many companies have Top Level Domains of their name. Why did IANA/ICANN allow TLDs of company's names?
[1]: https://data.iana.org/TLD/tlds-alpha-by-domain.txt https://data.iana.org/TLD/tlds-alpha-by-domain.txt
- busymom0 1y agoBefore the video even launched (it took a few seconds to load while I stared at the address bar), that's exactly what I was wondering too.
- mkw5053 1y agoYears ago, I worked for Neustar [1], and they were trying to sell .<brand> domains to everyone. Looks like they finally got at least one customer. [1]: https://en.wikipedia.org/wiki/Neustar https://en.wikipedia.org/wiki/Neustar
- gertrunde 1y agoMoney mostly. $185,000 application fee to apply for a new gTLD, plus maybe some auctions for gTLDs that multiple entities wanted, resulted in just under $60 million for ICANN.[2] Apparently Google and Amazon were the most prolific appliers, with 101 and 76 applications respectively.[3] [1] https://en.wikipedia.org/wiki/ICANN#TLD_expansion_and_concerns_about_specific_top-level_domains https://en.wikipedia.org/wiki/ICANN#TLD_expansion_and_concer... [2] https://www.theregister.com/2015/04/17/icann_gltd_auction_money/ https://www.theregister.com/2015/04/17/icann_gltd_auction_mo... [3] https://en.wikipedia.org/wiki/Generic_top-level_domain#Expansion_of_gTLDs https://en.wikipedia.org/wiki/Generic_top-level_domain#Expan...
- tonyhart7 1y ago60 mill is a chump change for multinational companies, but idk. people not used to type global.brand like honda did it feels weird seeing no .com at the end of it
- deleted 1y ago[deleted]
- wodenokoto 1y agoI don't really think ownership of these top-level domains is about getting end-users to type .honda or .disney, it's more about ensuring end-users don't end up at porn.honda or naked.disney/characters
- morkalork 1y agoI can tell you there are some registrars where they sell more .xxx and .sucks domains to SMBs, defensively, than to actual porn or troll sites. I guess just flat out buying a tld is a solution to the never ending extortion racket
- Gareth321 1y agoICANN has protections in place to prevent malicious use of domains like that. They (should) prevent applications of that nature. The applicant must hold a trademark for the brand.
- deleted 1y ago[deleted]
- MangoToupe 1y agoI don't know japanese or japanese culture, but it's possible this word extends beyond branding. cf https://venere.it/en/the-meaning-and-history-of-the-name-honda/ https://venere.it/en/the-meaning-and-history-of-the-name-hon... Notably: > The name “Honda” has its roots in Japan, a country known for its rich traditions and cultural heritage. In Japanese, the name is written as 本田, which can be broken down into two characters: 本 (“hon”) meaning “origin” or “root” and 田 (“da” or “ta”) meaning “rice field” or “paddy field.” The combination of these characters conveys a sense of familial roots or origin tied to agricultural land, which was historically significant in Japan’s agrarian society. > Traditionally, Japanese surnames like Honda were often linked to geographic locations or land ownership, reflecting the agricultural lifestyle of early Japan. Thus, the name Honda could have been used to denote a family that owned or worked on rice fields, marking them as stewards of the land.
- sleepy_keita 1y agoNo, it was just the name of the person who started the company. https://en.wikipedia.org/wiki/Soichiro_Honda https://en.wikipedia.org/wiki/Soichiro_Honda Lots of Japanese companies are like this. See also Toyota.
- MangoToupe 1y agoThat name didn't pop out of nowhere. It still has meaning beyond the brand. I'm wholly unconvinced that the only possible meaning is referring to that one company.
- nottorp 1y agoI'll raise you Procter & Gamble. Doesn't look like it has a deep meaning does it? I'm thinking that's how the Honda name looks to a Japanese. The one major Japanese company whose name does have a deep meaning - that I know of - is Mazda, which is explicitly derived from Ahura Mazda.
- glandium 1y ago
- fastball 1y agoWhy not? It is useful for the company, ICANN gets a bunch of money, and it is not hurting anyone else (in fact it arguably benefits everyone else by causing big players to be more likely to stick things under their TLDs rather than monopolizing more .coms and other public TLDs).