Facebook marketing was the same way. During the platform release last summer most of the advertising cash came from other Facebook apps that wanted ad placement

Facebook marketing was the same way. During the platform release last summer most of the advertising cash came from other Facebook apps that wanted ad placement. By now that sort of ponzi scheme has died off; the gold rush's over. Coudal has run the Deck for about 4 years now. Their premium CPMs comes from the fact that the majority of their site partners are high quality and run little or no advertisement at all to begin with. Line up a couple fly-by-night iPhone review sites running on WordPress.com and it's highly doubtful you'll get the same result; doubtful many will even give you exclusivity when properly spec-ed AdSense can make money too. Do you have enough cash to get AppleInsider.com, MacNN.com, or MacRumors.com's attention to custom design campaigns with you? Have you considered talking to the handful of established iPhone advertising networks available? Medialets.com? AdMob.com? PurpleTalk.com? EDIT: Looking at your site, have you considered starting your marketing domination with the website? An explanation of what the game is foremost, iTunes links, more focus on the screenshots, the $500 challenge, and everything? You can fit all that content onto a single page instead of this awkward ascending news style. Even a title tag might go a long way.