Probably, but doing so is a bit thorny. A major contributor to the problem is that the primary revenue model tends to be advertising. Ergo, behavior tends to d

Probably, but doing so is a bit thorny. A major contributor to the problem is that the primary revenue model tends to be advertising. Ergo, behavior tends to drift towards whatever gets the most hits. Say you decide to attack this by running a subscription-only model. This has been done, sometimes quite successfully. But from the perspective of the startups which are trying to generate publicity, a subscription model means fewer eyeballs. What would get more eyeballs? Well, you could offer the content for free, then make revenue via advertising - and we're back to the current state of things. Any ideas?