Dispensing from editorialism is a choice, yes, but that only translates to bias if it's done inconsistently. Meanwhile, while contextualizing, and to a greater

Dispensing from editorialism is a choice, yes, but that only translates to bias if it's done inconsistently. Meanwhile, while contextualizing, and to a greater extent reframing, can also be done in a fair and objective manner, doing it well and consistently is much more difficult. I don't think that Zitron cares about objectivity nearly as much as he cares about his worldview being validated by reporters, thus the idea that failing to inject context [which promotes that worldview] is inherently insincere. Since journalism is a fairly ideologically homogeneous profession, I can understand how that might appeal to him, but I doubt he'd make that argument from the other side of the fence.