A good way to cover Lyft without actually covering them. Not as good an an unborked embargo, though, because there are probably few people who might be interest

A good way to cover Lyft without actually covering them. Not as good an an unborked embargo, though, because there are probably few people who might be interested in them that will get to the middle of the article and see the name. On the other hand, if you are expecting a big press dump to make or break your company, you are in trouble to start with.