> a time they spent money and time on watching people use stuff and figured out how to improve yes, definitely. i'm reminded of parc with smalltalk and the ea

> a time they spent money and time on watching people use stuff and figured out how to improve yes, definitely. i'm reminded of parc with smalltalk and the early lisa/mac design prototypes being based on actually learning how people think about problem solving and its relations to ui/ux (with the goal of improving usability, discovery and reducing cognitive load etc)