I'll keep saying it; all this design stuff is goofy and will continue to be goofy as long as everyone in it keeps confusing "science" with "fashion." Genuinely

I'll keep saying it; all this design stuff is goofy and will continue to be goofy as long as everyone in it keeps confusing "science" with "fashion." Genuinely -- fashion is fine, plaid is in this year, great! Whatever! But so many bozos think they're doing "science about human behavior" when they do this, and they're not.