Yes, I agree that health and fitness are a much bigger part of the branding now than they were initially (but the basic features were there right from the begin

Yes, I agree that health and fitness are a much bigger part of the branding now than they were initially (but the basic features were there right from the beginning — I remember sitting in town halls, with "pings" ringing out at 10 to the hour, and everybody standing up for a minute).