4 ms·
Japan struggles to fend off a world without enough matcha
- xeonmc 1y agoThe article stated the difficulties faced in scaling up production, but didn't address the elephant: why couldn't macha be grown/produced outside of Japan? Is it yet another case of if it's not from the specific prefecture in the mountains it's just simply sparkling green tea?
- Cerium 1y agoOther countries produce a huge amount of matcha. People simply want to buy Japanese matcha. While I don't consume it regularly, I would prefer Japanese matcha as well. Perhaps this situation will cause pressure to improve foreign matcha production.