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If you're having trouble describing what it is (and so far, failing to make it sound compelling) then it will be difficult for prospective customers to decide i
by epo 14y ago
If you're having trouble describing what it is (and so far, failing to make it sound compelling) then it will be difficult for prospective customers to decide if they want your service.
I keep seeing this sort of stuff. "Curated discovery service" is a weasel phrase for "middle man", a species now practically extinct in many spheres of activity thanks to Google and the web.
So, you're a middle man. What can you get that I can't get for myself? What do you know that I don't? What value are you adding? What are your curatorial skills? Prove it. There is your web copy.
- deleted 14y ago[deleted]
- pytrin 14y agoI'm not having any trouble, but thanks for the advice. I guess you never heard of Airbnb, Fab or dozens of other online marketplaces (sorry, "middle man") that have become huge businesses. Lucky for them they didn't know that Google and the web made them extinct. Thanks for sharing.
- gizmo 14y agoWow, that's a really rude and sarcastic reaction to somebody who's just trying to be friendly. I also think his comments about your messaging were spot on.
- pytrin 14y agoIn my opinion that was a really ignorant and degrading comment, as opposed to others who tried to offer real feedback.
- nollidge 14y agoYou're totally misreading the tone here. epo is Socratically playing out the thought process of potential customers who visit your site. Obviously "middle men" aren't necessarily without value (as your examples demonstrate), but a lot of them are, and that's the perception you have to fight with your copy.