This is just an educated guess, anyone who does know the law feel free to jump in and correct me, but IIRC the GDPR doesn't apply to "ad tech" per se. It applie

This is just an educated guess, anyone who does know the law feel free to jump in and correct me, but IIRC the GDPR doesn't apply to "ad tech" per se. It applies to collection and retention of personal data. Even an organization that's not trying to sell ad space might collect the usual kind of user analytics.