I agree that not every business needs to raise. If your goal is to slowly build a lifestyle business, there's no rush. If you want to become huge, funding helps

I agree that not every business needs to raise. If your goal is to slowly build a lifestyle business, there's no rush. If you want to become huge, funding helps a lot. Being patient means you give opportunity to others to bypass you while they raise - we had 2 funded competitors rise up after we launched. Luckily, we outperformed them both, and one of them will soon become an affiliate, but if they had stronger teams the outcome could've been the opposite.