TechCrunch says more at https://techcrunch.com/2025/06/12/automattic-acquires-relationship-manager-clay-to-add-an-identity-layer-to-online-tools/ https://techcr

TechCrunch says more at https://techcrunch.com/2025/06/12/automattic-acquires-relationship-manager-clay-to-add-an-identity-layer-to-online-tools/ https://techcrunch.com/2025/06/12/automattic-acquires-relati... > For Clay, the long-term plan at Automattic includes integrating with Beeper, and ultimately becoming an identity layer for a variety of different tools.