It’s like chess in some ways. The goal of an established business is to avoid checkmate and draw their operations out as much as possible. They can’t lose limi

It’s like chess in some ways. The goal of an established business is to avoid checkmate and draw their operations out as much as possible. They can’t lose limited units. Newcomers/startups goal is to checkmate the establishment. They don’t care if they have to lose some units as long as they make progression since they’re starting with a full set. So, expecting established businesses to do something novel is a hopeless endeavor.