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No, that is how Apple split them. There is no ad revenue in any segment outside of services. “Belief” is not necessary, this is accounting I’m a shareholder, I

No, that is how Apple split them. There is no ad revenue in any segment outside of services. “Belief” is not necessary, this is accounting I’m a shareholder, I read the reports. Apple make 70%+ of their revenue from direct device sales (no one else comes close to them)

ffsm8 1y ago
I can see where you're coming from, but I still feel like you might be putting too much trust into how apple splits their revenue in documents as they're provided to the public. I'm not saying that the numbers are false, but apple can ultimately freely choose how to categorize their revenue itself. From my point of view, their advertising revenue inherently cannot be split from their app store revenue. It's akin to me saying "I've only spent $50 on groceries yesterday", but omit that the actual cost was $100 because of added fees and taxes. It's still technically correct, and a bookkeeper will categorize it as such, but it also incredibly misleading. I hold that opinion because in the apple ecosystem, the customer journey doesn't end with the advertisement. Every successful capture inevitably ends with more revenue via their 30% cut. And btw, I'm technically a shareholder too - though only in the low thousands (value, not #), so prolly a lot less then you ( • ‿ • )
- DrBenCarson 1y ago
  App Store and ad revenue are part of the same category
  - ffsm8 1y ago
    But in aggregate, it's 25%, right? I'd consider that a majority share, or would you say the term should only apply if it's over 50%? I considered it to be a majority share because it's a significant chunk of the total revenue and not just a minor footnote, but looking back, "a significant amount" would've probably been better
    - DrBenCarson 1y ago
      “majority share” means > 50% “plurality” means it’s the biggest number Neither apply in this case

ffsm8 1y ago

I can see where you're coming from, but I still feel like you might be putting too much trust into how apple splits their revenue in documents as they're provided to the public. I'm not saying that the numbers are false, but apple can ultimately freely choose how to categorize their revenue itself. From my point of view, their advertising revenue inherently cannot be split from their app store revenue. It's akin to me saying "I've only spent $50 on groceries yesterday", but omit that the actual cost was $100 because of added fees and taxes. It's still technically correct, and a bookkeeper will categorize it as such, but it also incredibly misleading. I hold that opinion because in the apple ecosystem, the customer journey doesn't end with the advertisement. Every successful capture inevitably ends with more revenue via their 30% cut. And btw, I'm technically a shareholder too - though only in the low thousands (value, not #), so prolly a lot less then you ( • ‿ • )

DrBenCarson 1y ago
App Store and ad revenue are part of the same category
- ffsm8 1y ago
  But in aggregate, it's 25%, right? I'd consider that a majority share, or would you say the term should only apply if it's over 50%? I considered it to be a majority share because it's a significant chunk of the total revenue and not just a minor footnote, but looking back, "a significant amount" would've probably been better
  - DrBenCarson 1y ago
    “majority share” means > 50% “plurality” means it’s the biggest number Neither apply in this case