3 ms·

Uh…where?

ffsm8 1y ago
You don't see them if you're already paying for all Apple services. But otherwise, you get constantly nagged to get iCloud and also sometimes for their media and gaming subscriptions Finally, what people for some reason ignore: Apple has been an advertisement company ever since their app store became the majority share of their revenue.
- DrBenCarson 1y ago
  Ah okay yeah I have Apple One so I wouldn’t see them Also, no, Apple makes nowhere close to a majority of its revenue from its App Store (source: https://www.visualcapitalist.com/charted-how-apple-makes-its-391b-in-revenue/ https://www.visualcapitalist.com/charted-how-apple-makes-its...) 51% are iPhone sales 9% are wearables and home device sales 8% are Mac sales 7% are iPad sales A portion of the 25% that make up services and subscriptions is advertising, in addition to Apple Music, iCloud, Google’s search default payment (20B/yr), etc. Apple makes less than 5% of its revenue from advertising
  - ffsm8 1y ago
    Oof, I meant to write "a majority share", not the. I still believe that to be true, as you're splitting the advertisement revenue - in my opinion, all app store revenue is related to their advertisement business. From my perspective, only counting the money that went into the advert itself is misleading, as the store itself is what the adverts are shown on. If it was a more general advertisement network I'd agree with your splitting though.
    - DrBenCarson 1y ago
      No, that is how Apple split them. There is no ad revenue in any segment outside of services. “Belief” is not necessary, this is accounting I’m a shareholder, I read the reports. Apple make 70%+ of their revenue from direct device sales (no one else comes close to them)
      - ffsm8 1y ago
        I can see where you're coming from, but I still feel like you might be putting too much trust into how apple splits their revenue in documents as they're provided to the public. I'm not saying that the numbers are false, but apple can ultimately freely choose how to categorize their revenue itself. From my point of view, their advertising revenue inherently cannot be split from their app store revenue. It's akin to me saying "I've only spent $50 on groceries yesterday", but omit that the actual cost was $100 because of added fees and taxes. It's still technically correct, and a bookkeeper will categorize it as such, but it also incredibly misleading. I hold that opinion because in the apple ecosystem, the customer journey doesn't end with the advertisement. Every successful capture inevitably ends with more revenue via their 30% cut. And btw, I'm technically a shareholder too - though only in the low thousands (value, not #), so prolly a lot less then you ( • ‿ • )
        DrBenCarson 1y ago
        App Store and ad revenue are part of the same category
        ffsm8 1y ago
        But in aggregate, it's 25%, right? I'd consider that a majority share, or would you say the term should only apply if it's over 50%? I considered it to be a majority share because it's a significant chunk of the total revenue and not just a minor footnote, but looking back, "a significant amount" would've probably been better
        DrBenCarson 1y ago
        “majority share” means > 50% “plurality” means it’s the biggest number Neither apply in this case

Uh…where?

You don't see them if you're already paying for all Apple services. But otherwise, you get constantly nagged to get iCloud and also sometimes for their media and gaming subscriptions Finally, what people for some reason ignore: Apple has been an advertisement company ever since their app store became the majority share of their revenue.

DrBenCarson 1y ago
Ah okay yeah I have Apple One so I wouldn’t see them Also, no, Apple makes nowhere close to a majority of its revenue from its App Store (source: https://www.visualcapitalist.com/charted-how-apple-makes-its-391b-in-revenue/ https://www.visualcapitalist.com/charted-how-apple-makes-its...) 51% are iPhone sales 9% are wearables and home device sales 8% are Mac sales 7% are iPad sales A portion of the 25% that make up services and subscriptions is advertising, in addition to Apple Music, iCloud, Google’s search default payment (20B/yr), etc. Apple makes less than 5% of its revenue from advertising
- ffsm8 1y ago
  Oof, I meant to write "a majority share", not the. I still believe that to be true, as you're splitting the advertisement revenue - in my opinion, all app store revenue is related to their advertisement business. From my perspective, only counting the money that went into the advert itself is misleading, as the store itself is what the adverts are shown on. If it was a more general advertisement network I'd agree with your splitting though.
  - DrBenCarson 1y ago
    No, that is how Apple split them. There is no ad revenue in any segment outside of services. “Belief” is not necessary, this is accounting I’m a shareholder, I read the reports. Apple make 70%+ of their revenue from direct device sales (no one else comes close to them)
    - ffsm8 1y ago
      I can see where you're coming from, but I still feel like you might be putting too much trust into how apple splits their revenue in documents as they're provided to the public. I'm not saying that the numbers are false, but apple can ultimately freely choose how to categorize their revenue itself. From my point of view, their advertising revenue inherently cannot be split from their app store revenue. It's akin to me saying "I've only spent $50 on groceries yesterday", but omit that the actual cost was $100 because of added fees and taxes. It's still technically correct, and a bookkeeper will categorize it as such, but it also incredibly misleading. I hold that opinion because in the apple ecosystem, the customer journey doesn't end with the advertisement. Every successful capture inevitably ends with more revenue via their 30% cut. And btw, I'm technically a shareholder too - though only in the low thousands (value, not #), so prolly a lot less then you ( • ‿ • )
      - DrBenCarson 1y ago
        App Store and ad revenue are part of the same category
        ffsm8 1y ago
        But in aggregate, it's 25%, right? I'd consider that a majority share, or would you say the term should only apply if it's over 50%? I considered it to be a majority share because it's a significant chunk of the total revenue and not just a minor footnote, but looking back, "a significant amount" would've probably been better
        DrBenCarson 1y ago
        “majority share” means > 50% “plurality” means it’s the biggest number Neither apply in this case