As I was reading this I was thinking "yeah, that's all great but what about the working capital requirements caused by horrendous retail deals" and then you bro

As I was reading this I was thinking "yeah, that's all great but what about the working capital requirements caused by horrendous retail deals" and then you brought it up. I think a shift in retail philosophy has to happen as online customer acquisition cost is still the white elephant that no one likes to talk about and big chains with high margins, long payment terms and "sale or return" deals are stifling what products can reach the masses. If these terms can improve then that working capital requirement can drop and then you'll see a much greater impact on the market. I would argue that things like arduino are great for prototyping but they are actually making the electronics design for manufacture step harder as you are one more step removed from the in production components than you would be going down a slightly older fashioned route.