Apple stopped being cool. Looked too corporate and professional. Looked like "work". Author even makes the point: "how are you supposed to work for many hours o

Apple stopped being cool. Looked too corporate and professional. Looked like "work". Author even makes the point: "how are you supposed to work for many hours on this?" This is their redesigning for the Alpha generation, the brainrot generation. Making it inconsistent and hard to read is exactly the point. That's the new aesthetic.