> Apps were always important, yes, but wayyy less so outside the tech blogger circle for everyday users. From the perspective of a European carrier back in the

> Apps were always important, yes, but wayyy less so outside the tech blogger circle for everyday users. From the perspective of a European carrier back in the day: This would probably have been true in the early iOS/Android days, but by then we were wayy in the "There's an app for that" era. All metrics we had back then showed potential app availability being the tie-breaker and the "WP has no apps" perception the biggest reason for consumers to avoid it.