it's highly dependent on niche, type of product, price, etc. Really, since conversion optimization is a never ending process, you should just be comparing conve

it's highly dependent on niche, type of product, price, etc. Really, since conversion optimization is a never ending process, you should just be comparing conversion rates over time as you make changes and tweaks. Also, conversion rate is just one side of the coin. Churn and lifetime value are just as, if not more important to be concerned with.