We went through this with all the Silicon Valley "disruptors" in the '00s and '10s. It's fun while they're focused solely on burning VC money to build a massive

We went through this with all the Silicon Valley "disruptors" in the '00s and '10s. It's fun while they're focused solely on burning VC money to build a massive userbase, but as soon as they decide it's time to start actually making money the deal gets a lot less sweet. Only by that time, most of the competitors are gone and you don't have much choice.