After Musk's purchase of twitter, I recall Musk making claims that there was a lot of bot traffic, and the numbers that had been used for valuation purposes wer

After Musk's purchase of twitter, I recall Musk making claims that there was a lot of bot traffic, and the numbers that had been used for valuation purposes were inflated. Even if companies weren't afraid of their brand being tainted by being shown alongside distasteful or offensive content, or by being on the platform of a highly divisive political figure who seems to create daily PR crises, isn't there still a basic question of "how many of the impressions that we buy are shown to actual humans?"