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I agree they'd love to do that in theory, and it seems technically feasible. What gives me hope on that front is that marketers and advertisers (let alone the c
by karaterobot 1y ago
I agree they'd love to do that in theory, and it seems technically feasible. What gives me hope on that front is that marketers and advertisers (let alone the companies that pay them) have never shown the slightest capacity for that level of subtlety. The most sophisticated adtech today, produced by networks of massive data collection and analysis, ultimately just tries to shove as many loud, disruptive ads in your face as possible.
I think if you had this incredible technology that could manipulate language to nudge readers in the softest possible way toward thinking a little bit more about buying some product, so that in aggregate you'd increase sales in a measurable way that nobody would ever notice, it would just quickly just devolve into companies demanding the phrase "BUY MORE REYNOLDS GARBAGE BAGS!!!!!!!!" at least 7 times.
- cgriswald 1y agoI've noticed this even with product placement in film and television. It's not enough that Super Agent X drives a Palmora Targon, they just have to pan, zoom, tilt the camera to include a shot of the Palmora logo perfectly centered in frame for a few seconds as the car careens off a cliff. I'm only surprised the protagonist isn't also talking about how well the car has served him with its <insert technical details> as he laments its loss while he parachutes to safety.
- _9ptr 1y agoCommunity made me buy a honda.