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It's very possible that they never will, that instead the advertising will be so subtle nobody will be able to detect it. Including phrases similar to what prod
by Llamamoe 1y ago
It's very possible that they never will, that instead the advertising will be so subtle nobody will be able to detect it. Including phrases similar to what products, brands, and their actual ads use in positive contexts, sentences that don't mention but make you think of products, being just slightly likely to bring a brand up than its competitor, and a tiny bit more critical of it, etc.
The goal isn't to have an ad->purchase, the goal is to make sure the purchase is more likely in the long term.
- Lu2025 1y agoThis gave me creeps. Modern tech is good an opening up new dimensions of dystopian hell.
- joegibbs 1y agoI think subliminal advertising is banned in quite a few countries - not sure about the US - so it might be a problem internationally. I know that here in Australia there was a big scare about it in the mid 2000s, some station was cutting 100ms ads into shows. Not sure about the efficacy of it though, I’m sure it would be better if you watched a whole ad.
- JambalayaJimbo 1y agoTV shows and movies often have subliminal ads. A character will use a specific type of phone for example.
- inejge 1y agoThat's not subliminal, that's plain old product placement.
- Llamamoe 1y agoHow are you going to prove that a few thousand weights among billions on a privately owned server were actually amplified or ablated post-training?
- sumtechguy 1y agoEdward Bernays created a method to get people to buy/hate/like things. It is used all the time. Its manipulative and shockingly effective. You will never see it coming. It is used all the time on everyone for any plethora of subjects. Subliminal advertising while mildly effective can not hold a candle to the Edward Barnays method of selling.
- rustcleaner 1y agoMeme magic, is what I call it. Like how the stage magician moves whole islands for the crowd, TV magicians move whole populations by changing their internal representative models of reality. This is the machine that magicians program for: https://www.youtube.com/watch?v=wo_e0EvEZn8 https://www.youtube.com/watch?v=wo_e0EvEZn8
- layer8 1y agoI’m pretty sure it would be measurable. How else would advertisers pay for it? And given that advertisers would know about it, it would also be generally known. I wager that enough people and businesses would reject it, if it isn’t outright illegal in the first place.
- dwighttk 1y agoMaybe OpenAI will just have a range of products they manufacture and push
- Llamamoe 1y agoWho says it has to be measurable in the output? It could be correlated with searches and purchases of fingerprinted users/demographics, or even just temporally.
- autoexec 1y agoIt it makes them money, businesses will do it even if it is outright illegal
- karaterobot 1y agoI agree they'd love to do that in theory, and it seems technically feasible. What gives me hope on that front is that marketers and advertisers (let alone the companies that pay them) have never shown the slightest capacity for that level of subtlety. The most sophisticated adtech today, produced by networks of massive data collection and analysis, ultimately just tries to shove as many loud, disruptive ads in your face as possible. I think if you had this incredible technology that could manipulate language to nudge readers in the softest possible way toward thinking a little bit more about buying some product, so that in aggregate you'd increase sales in a measurable way that nobody would ever notice, it would just quickly just devolve into companies demanding the phrase "BUY MORE REYNOLDS GARBAGE BAGS!!!!!!!!" at least 7 times.
- cgriswald 1y agoI've noticed this even with product placement in film and television. It's not enough that Super Agent X drives a Palmora Targon, they just have to pan, zoom, tilt the camera to include a shot of the Palmora logo perfectly centered in frame for a few seconds as the car careens off a cliff. I'm only surprised the protagonist isn't also talking about how well the car has served him with its <insert technical details> as he laments its loss while he parachutes to safety.
- _9ptr 1y agoCommunity made me buy a honda.
- sandy_coyote 1y agoThis is credible simply because this is how advertising works. Product placement, free products for celebs, modern life awash in images that make us desire things.
- usefulcat 1y ago> It's very possible that they never will, that instead the advertising will be so subtle nobody will be able to detect it. I was going to write a rebuttal to this, about how more subtle forms of advertising are likely not very effective, and then I remembered subliminal advertising. It's largely been banned (I think), but probably only because it's relatively easy to define and very easy to identify. In the case of LLMs, defining what they shouldn't be allowed to do "subliminally" will be a lot harder, and identifying it could be all but impossible without inside knowledge.
- jandrese 1y agoYeah, the laws against subliminal advertising were written in a rather knee jerk reaction to the creepiness of the entire concept instead of as a result of careful study and analysis. How effective is it? We don't know, but there is nothing of potential value to lose so nobody really cared. Just ban it and move on.
- ToucanLoucan 1y ago> It's very possible that they never will Oh come on. Genuinely. Come on. Look at every single tech innovation of the last 20 years and say that again.
- yencabulator 1y agoThat still sounds like AIs attempting to sell you something, to me.