> they aren't even always riddled with affiliate links. Presumably the goal is to build up a positive-ish reputation, before they start trying to monetize it.

> they aren't even always riddled with affiliate links. Presumably the goal is to build up a positive-ish reputation, before they start trying to monetize it. Or perhaps to sell the site itself for someone else to monetize, on the basis of the number of clicks it's getting per month.