Barry Schartz on the Paradox of Choice. http://www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html http://www.ted.com/index.php/talks/barry

Barry Schartz on the Paradox of Choice. http://www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html http://www.ted.com/index.php/talks/barry_schwartz_on_the_par... To paraphrase his talk: There is an "official dogma" that more choice equals more happiness. In reality, we have gone too far, and now more choice induces: 1. paralysis (you have so many choices that you give up and don't choose anything), 2. regret (if what you choose isn't perfect, you can only blame yourself), 3. high expectations and the impossibility to be pleasantly surprised.