I'd say different is anti-Apple when you're Microsoft and Apple is your primary competitor your goal is to gain customers, being the same doesn't make sense sin

I'd say different is anti-Apple when you're Microsoft and Apple is your primary competitor your goal is to gain customers, being the same doesn't make sense since it already exists. A great quote I heard once (not sure who) to paraphrase: Trying to be as good as your competition just makes you equals. To be better you have to exceed beyond what is being done.