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If you're in the Philadelphia area, I highly suggest checking out the Wharton Esherick museum. The PMA has an impressive Esherick fireplace [0], too (among a lo
by dfxm12 1y ago
If you're in the Philadelphia area, I highly suggest checking out the Wharton Esherick museum. The PMA has an impressive Esherick fireplace [0], too (among a lot of other impressive art!). If you're interested in beautiful, hand crafted furnishings, you can also hit up the Nakashima workshop and Bertoia studio as well.
Anyway, the story about the woman looking for the stool in the ad reminds me of a similar issue my mom had with an ad. She was given an ad for Wayfair featuring a particular end table. She clicked on it expecting to go right to the product page for that end table. However, it just went straight to the home page and after both of looked, that end table appeared to simply not be for sale by Wayfair. They lost a customer that day.
I'm also frustrated when a rug or lighting company sends me an ad where they have all this beautiful furniture in the ad (that they don't sell) and, after clicking through, I realize their products were what seemed like the set dressing of the ad. I guess I get that if your products aren't good enough, put them next to something nice in an ad, but it doesn't put me in the mood to buy anything.
0 - https://philamuseum.org/collection/object/84555 https://philamuseum.org/collection/object/84555
- aspenmayer 1y agoI think this probably has a name, but I didn’t study merchandising or industrial psychology so I don’t know what it is in this context. It reminds me of the cheerleader effect, though.