3 ms·
Reminds me of Philip Morris' rebranding (http://taxtrials.com/wp-content/uploads/2012/05/altria_logo1-1.jpg http://taxtrials.com/wp-content/uploads/2012/05/altr
by nostromo 14y ago
Reminds me of Philip Morris' rebranding (http://taxtrials.com/wp-content/uploads/2012/05/altria_logo1-1.jpg http://taxtrials.com/wp-content/uploads/2012/05/altria_logo1...)
Problem is, I'm pretty sure "Altria" was trying to be generic and forgettable.
- drstewart 14y agoIt seems to be the common theme among all giant multinationals -- they're trying to soften their image by using pastel colors, rounded, clean fonts, minimalist shapes. See also: BP, Walmart