5 ms·
Is it smart to call the implementation after the category, or am I misunderstanding what is going on? Surely they won't be able to trademark this?
by sverhagen 1y ago
Is it smart to call the implementation after the category, or am I misunderstanding what is going on? Surely they won't be able to trademark this?
- wmf 1y agoIt's not a product; it's a command line tool that's (more or less) part of the OS. It doesn't need a fancy name.
- precompute 1y agoYou're right, it's an incredibly pyrrhic decisions that aims to wrestle the meaning of the word towards apple's implementation. I mean, the company is named "apple". This kind of raze-a-language marketing is in their DNA.
- slroger 1y agoI was wondering the same thing
- yencabulator 1y agoApple has a track record of doing that: product names that are only unique if you keep repeating the "Apple" prefix. Apple Card Apple Pay Apple Music Apple TV Apple Watch App Store (trying to namesquat this is just evil, so it's "Apple App Store" for me) Hence, I recommend you call it "Apple Container", and "Apple Containerization".
- juliendorra 1y agoMicrosoft did it too with Windows and Words (supposedly after a very messy trademark dispute around excel? If I remember well?). This avoids trademark dispute on names (as you can’t trademark generic name alone) and is an effective way for very recognizable brands to extend their branding without adding too much confusion