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What you do versus what your customers want Venn diagram
- Millennium 14y agoCertainly you want the overlap to be large, but if you always do only what your customers want, there's no room for innovation or vision (which, by definition, users haven't thought to want). But that said, the "frustration/annoyance" factors that the diagram outs outside the overlap are also real, so there are tradeoffs to be made. The real problem is in figuring out the proper balance.
- reubenswartz 14y agoGreat point, Millennium. As Henry Ford said, "If I'd asked people what they wanted, they would have said a faster horse." If you can work through to the next level, though, and realize they wanted efficient, affordable transportation, your vision actually serves the customer's wants/needs better than a horse. Another conclusion is that if customers want something too different from what you do, maybe you shouldn't pursue those kinds of customers.