I felt they telegraphed this information by declining their annual "The Talk Show Live" where Gruber would have pressed them on this. Apple has let the control

I felt they telegraphed this information by declining their annual "The Talk Show Live" where Gruber would have pressed them on this. Apple has let the control of the narrative slip through their fingers today, and it will continue from here. Giving WWDC a typical smarmy marketing video was not what developers wanted. This was Apple's chance to step up, take accountability and show initiative. Instead, we got another 'liquid' marketing name and an overproduced video.