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In addition to having the money, Google also needs the incentive to spend that money on such projects. If the perceived return on capital is low (or negative!),

In addition to having the money, Google also needs the incentive to spend that money on such projects. If the perceived return on capital is low (or negative!), the incentive is simply not there.

reaperducer 1y ago
In addition to having the money, Google also needs the incentive to spend that money on such projects. If the perceived return on capital is low (or negative!), the incentive is simply not there. Perhaps Google should Google the concepts of "customer service," "standing behind your product," and "brand reputation."
- fsflover 1y ago
  Why? Nobody is abandoning their services.
- IAmBroom 1y ago
  "Sure, Google retrieved the 10,285 results from my obscure query in a few milliseconds, but did you see how they stored their 12-year-old company icon image? Phhht.... I'm going with Bing!"
- xp84 1y ago
  > Google the concepts of "customer service," "standing behind your product," and "brand reputation." They're probably satisfied with their reputation with their customers, who are advertisers. The corporate IT folks who buy their G Suite products are also their customers, but overall the majority of the users of Google's software are not their customers, and Google cares about them the same way I care about how the gasoline in my car feels.