5 ms·
Jokingly: That logo cost them $50 [1] My real questions are whether there will be a one-color variant, whether the symbol will be allowed to be displayed witho
by toddmorey 14y ago
Jokingly: That logo cost them $50 [1]
My real questions are whether there will be a one-color variant, whether the symbol will be allowed to be displayed without the type, and how you could ever secure international trademark on four squares. My guess is that you'd have to be, well, Mircosoft. More than the logo designers, I'm really impressed by the legal team. My trademark lawyers would laugh at me.
[1] http://www.bestlookinglogos.com/2009/07/four-square-logo/ http://www.bestlookinglogos.com/2009/07/four-square-logo/
Edit: fixed to read 'international trademark'
- Jabbles 14y agoShould I make a FourSquare reference? I'm just amazed that the colours are a rotation of Google's Favicon... Red Green Blue Yellow. (Alright so it's orange, not red.) https://www.google.com/search?num=10&hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=1088&q=google+icon&oq=google+icon&gs_l=img.3..0l10.1847.3183.0.3384.11.11.0.0.0.0.117.806.9j2.11.0...0.0...1ac.NvWvYh2x8Po https://www.google.com/search?num=10&hl=en&site=imgh... Is there any way to get a compressed google search URL that's not a redirect?
- jgroome 14y agoAs far as I know, the only query string that really matters is "q". There's also "tbm", which seems to indicate the type of search to run. So: https://www.google.com/search?q=google+icon&tbm=isch https://www.google.com/search?q=google+icon&tbm=isch
- K2h 14y agoI was thinking logo may be more appropriate to FourSquare as well.
- vectorbunny 14y agoSquare being the operative word.
- Livven 14y agoUm, ever seen the old Windows logo?
- toddmorey 14y agoRight, but the old Windows logo has a distinctive shape. Even in black and white, it's distinguishable. Now you could argue that it's just squares that have been warped with a wave and I'd agree with you. However, the important part here is that they've now simplified it further in the direction of even less unique. That makes a trademark even harder to defend. That doesn't mean the shape has to be complicated: I'd argue that Nike's swoosh is extremely simple yet has just enough going on to make it instantly recognizable. The old Windows logo was another decent example.
- tptacek 14y agoThose are the Windows colors. They predate Google.
- Jabbles 14y agoOh. I wonder why Google chose those colours then? There was a rumour about their first server being made of various colours of lego bricks, but maybe someone put more thought into it...
- tptacek 14y agoThe full-saturation primary colors, plus green? Because they're obvious.
- odajay 14y agoAa
- 27182818284 14y agoLego colors: http://media.cnbc.com/i/CNBC/Sections/News_And_Analysis/__Story_Inserts/graphics/__TECHNOLOGY/_GOOGLE_ANNIVERSARY/3930-500-440.jpg http://media.cnbc.com/i/CNBC/Sections/News_And_Analysis/__St...
- wgx 14y agoBecause it was designed by Sergey Brin[0], not a pro designer. They even had a Yahoo-esque exclamation mark in the beginning. [0] http://en.wikipedia.org/wiki/Google_logo http://en.wikipedia.org/wiki/Google_logo
- bobsil1 14y agoBoth MS and Google colors come from children's blocks, to convey ease of use.
- philwelch 14y agoCopyright isn't the issue; trademark is.