>This is a tangent to the rest of the article, but this "just" is doing more heavy lifting than Atlas holding up the skies. Taking a user from $0 to $1 is immea

>This is a tangent to the rest of the article, but this "just" is doing more heavy lifting than Atlas holding up the skies. Taking a user from $0 to $1 is immeasurably harder than taking a user from $1 to $2, and the vast majority of those active users would drop as soon as you put a real price tag on it, no matter the actual number. Hard indeed but they don't need everyone to pay only enough people to effectively subsidise the free users