One thing that is making them cheap is the lack of moats. If anybody can provide the same service, the market will push the prices down eventuallt, as this is a

One thing that is making them cheap is the lack of moats. If anybody can provide the same service, the market will push the prices down eventuallt, as this is a model demand-supply situation. OpenAI has the advantage due to brand awareness, but that is more or less it for them. Most users would probably not notice if you would switch the product they are using. For this reason, I think that companies that already have some channels to get their products on users' screens - Google, MS, Apple - have theoretically the best position to control the market. But practically, they do not seem very keen to do so.