Of there 500M users a very small number are already paying, so it's not zero-to-one for all of them, but monetize more and take $10 a month to $100. It's unclea

Of there 500M users a very small number are already paying, so it's not zero-to-one for all of them, but monetize more and take $10 a month to $100. It's unclear if this is easier or harder than what you presented, but both are hard.