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With enough money, you absolutely could persuade Trump voters to vote for Democrats. This isn't up for debate. PR and advertising exist because this is absolut
by TheOtherHobbes 1y ago
With enough money, you absolutely could persuade Trump voters to vote for Democrats.
This isn't up for debate. PR and advertising exist because this is absolutely possible, and has been for a long time.
AI makes it much, much easier and more cost-effective.
This was how Cambridge Analytica and Facebook swung the Brexit vote. They didn't send out blanket "EU bad, vote Brexit" content. They created targeted ads that addressed hot-button fear points for individuals and niche demographics and used Facebook's ad targetting system to deliver them.
So some people were concerned about money for the UK's health system. They saw ads promising that Brexit would mean more money for the NHS. Others were concerned about potholes, or education, or - often - immigration.
Every group saw ads that triggered their personal hot-button issues and persuaded them to vote against their interests.