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We had a similar situation with an inhouse-ad on our site. The polished version performed ok, but just for the fun of testing, we switched to a rough screenshot
by sdoering 14y ago
We had a similar situation with an inhouse-ad on our site. The polished version performed ok, but just for the fun of testing, we switched to a rough screenshot image. It performed more than five times as good.
Just because one doesn't like it, doesn't mean it won't work. My learning was: Always, test everything.
- mootothemax 14y agoJust because one doesn't like it, doesn't mean it won't work. My learning was: Always, test everything. This is a point that every single commenter on HN needs to be aware of. There are far too many people who seem to think that just because they don't like something, it can't work, won't work, should be priced lower...
- ky3 14y agoa.k.a. You're not their customer. Ergo, to be successful, you're not your customer.
- thibaut_barrere 14y agoEven further: asking people if they like the page would result in different results compared to testing if they end up paying for the advertised product.