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I'm fairly certain that Ford has gotten to the point where, at least in the US they aren't losing money on their 'smaller' vehicles. Certainly not making as mu
by to11mtm 1y ago
I'm fairly certain that Ford has gotten to the point where, at least in the US they aren't losing money on their 'smaller' vehicles.
Certainly not making as much as they can make on an F150, (I think the estimate on a Maverick is somewhere around 500-600 a car to ford).
As far as overall 'demand', there is a bit of market distortion (depending on how you look at it) as far as dealers frequently trying to push people into bigger vehicles because they are inherently more expensive and they get more commission and profit too. [0]
[0] - I've had this happen more than once, even when I knew what car I wanted to buy.