I watched the video and support the effort. They seemed earnest and genuine in their desire to do right by the brand's legacy. However, I can't help but feel th

I watched the video and support the effort. They seemed earnest and genuine in their desire to do right by the brand's legacy. However, I can't help but feel that releasing this information before the deal is in place is doing themselves a disservice. I can understand their excitement, but this could harm or derail any negotiation efforts. Business 101: don't count your chickens before they hatch.