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"In all, IKEA plans to publish 208 million catalogs this year, more than double the amount of Bibles expected to be produced." What a silly comparison. I'm not
by ZoFreX 14y ago
"In all, IKEA plans to publish 208 million catalogs this year, more than double the amount of Bibles expected to be produced."
What a silly comparison. I'm not sure if that's supposed to sound impressive or not, but I would assume the number of bibles being produced isn't that high - everyone that wants one already has one, and it's not like they update it each year!
- megablast 14y agoIt is a fun comparison, that is all. You can compare anything to anything, it doesn't have to be meaningful in a big way.
- panacea 14y agoI now choose to compare the Curiosity rover doing a donut on Mars, with IKEA's choice of Verdana and 3D imagery in their catalogue.
- ramblerman 14y agowhat a weird thing to be bothered by.
- Spooky23 14y agoBible printing isn't just driven by intrinsic demand -- various groups push lots and lots of bibles out into the world to evangelize their religion. I think one group claims to have sent 250,000 bibles to American servicemen.
- nathan_long 14y ago"everyone that wants one already has one" - that may be true in first-world countries, but not worldwide. Religious oppression and persecution is still a large phenomenon in the world. But yes, it is silly to compare production numbers a book you may own for decades with a catalog that is tossed when the next issue arrives. The catalog would win by a large factor even if the readership was exactly the same.
- simonbrown 14y agoThe bible is something of interest to a lot of people, and they all must have acquired it at some point.