The NYT does have a direct-sold ads business and first-party data platform for targeting them: https://open.nytimes.com/to-serve-better-ads-we-built-our-own-dat

The NYT does have a direct-sold ads business and first-party data platform for targeting them: https://open.nytimes.com/to-serve-better-ads-we-built-our-own-data-program-c5e039bf247b https://open.nytimes.com/to-serve-better-ads-we-built-our-ow...